Our Year In Review
identibase is the home to over
That’s more than the entire population of Yorkshire.
We Couldn’t Have Done It Without You
This year, over 2819 pets were reunited with their keepers!
More than 75% of those reunited subscribe to our missing pet protection
That’s a year full of happy endings and even happier tail wags.
Most popular pet registrations:
- London
- Birmingham
- Manchester
- Glasgow
- Nottingham
Most Popular Pet Names:
- Luna
- Milo
- Bella
- Coco
- Willow
Somewhere, a dog named Steve feels slightly overlooked.
13% of Cats are indoor only!
And 100% of them still believe they could absolutely survive in the wild… if they wanted to.
Longest Pet Name:
Princess MoaMoa, Bringer of Chaos and Destruction
Source: Identibase database records (Jan 1-Nov 11, 2025)